One way to advertise your YouTube channel is through paid media spending. Overall, paid media spending is great to increase brand awareness. Once you link your YouTube channel and your AdWords account (which I covered in this insight), you’re well on your way to advertising your YouTube channel.
In order to get started with how to advertise your YouTube channel, I’m going to give you three things to mull over. Before you kick off your next video campaign, make sure you have a plan, purpose and destination in mind.
How Much Should You Spend?
One of the great things is YouTube has devoted an entire webpage to answer what your ad spend should net you. For $10 per day, you should expect to receive 200 views. What makes YouTube advertising even more enticing is that YouTube offers phone support. If you’re willing to commit to at least a $10 or more per day budget, YouTube will walk you through the whole process.
Plus, you account is only charged when someone engages with your ad by watching 30 seconds (or to the end), clicking to your website, or clicking on interactive elements within the ad. No interaction or eyeballs? No charge.
Where Do You Want Your Ad to Appear?
You’ll have to decide if you want to do In-Stream or Video Discovery ads. In-Stream ads appear on YouTube and across the Google display network. Video discovery ads are on YouTube. If you want to do both, you’ll need to set up multiple campaigns in AdWords.
Consider How Your Ad Will Appear on Multiple Devices
Unless you turn off delivery to certain devices, you’ll have to consider how your ad will look on multiple devices. This is particularly important due to the fixed overlays that are part of TrueView ads. You don’t want any vital information covered up by the ad overlay.
Wrap Up on How to Advertise Your YouTube Channel
When getting ready to advertise your YouTube channel with paid media spending, remember the following three things. First, think about how much you should spend. Then consider where you want your ad to appear. Once that’s clear, you’ll need to keep in mind how your ad will look on multiple devices. After that’s said and done, you’re well on your way to kicking off a successful paid media spend to advertise your YouTube channel.