You might be wondering how to market your YouTube channel. Is it a place where people go to meet your team? Is it a spot where clients go to learn more about your product? Do you want to reduce customer service calls by providing tutorials?
Whatever you decide should be on your channel, it’s not enough to know what you’re showing. The truth is you have to know how to tell people you have a YouTube channel. I’ve got three tips to get you started on the right path.
1. HOW TO MARKET YOUR YOUTUBE CHANNEL? USE YOUR WEBSITE
If you have people who are finding your website, it’s a good idea to let them know you have content on YouTube. You can go about this several ways, but one of the easiest ways is to embed your videos on your webpage. This all depends on your marketing strategy. For example, we use a different hosting service on our webpage so we don’t accidentally get our clients’ work flagged as duplicate content within YouTube. This allows us to showcase our clients’ work without jeopardizing their YouTube ranking.
But, if you want to have a quick and easy way to embed videos on your website for free, YouTube is a great way to do that. It also drives traffic to your YouTube channel and helps your organic search ranking.
2. USE TRUEVIEW
You can advertise on YouTube. You can use an ad that leads into a playlist. You also can create an ad that encourages people to check out your channel. In fact, you could create an ad and target it to show up before your competitor’s YouTube videos with the right keywords and strategy.
The bottom line is – you can use the tools that are already part of the TrueView suite to help boost your viewership, subscription and likes.
3. FOLLOW BEST PRACTICES
When you set up your channel, you want to make sure you follow best practices from CHANNEL BANNER to keywords. You want your channel to look coherent. It’s advertising your business, so make sure it looks right from the start.