Perhaps you’ve wondered how to put ads on YouTube. If you have a video ready to be uploaded, then it takes only a few steps. If you need to make the video, check out my article on the Pros and Cons of DIY Production.
Step 1: Upload Your Video to YouTube
In order to have an in-display or video discovery ad on YouTube, you have to upload your video directly to YouTube. It’s a best practice to optimize and MARKET YOUR YOUTUBE CHANNEL as well. This encourages viewers to subscribe to YouTube, which in turn will increase your YouTube Authority.
Step 2: Create an AdWords Account
(If you already have an AdWords account, you can skip to Step 3.) AdWords is a Google product. Google is the parent company for YouTube. And YouTube is the second-largest search engine in the world. This means if you want to do a TrueView (YouTube) ad, you will need to set up AdWords.
Here’s what you do:
You’ll use your business email and website, but you also will have to set up a Google email. If your business uses Google for Business (G Suite), you won’t have to make another account.
Then, tell Google a little bit about your business. You will sign into your Google account and be ready for Step 2. (For detailed instructions, visit Google’s explanation.)
Step 3: Create Your First Campaign
After you create or log in to your AdWords, account, you will follow the instructional screens. First, you will select your YouTube video.
Select the All Campaigns tab and select the arrow point downward. Then choose Video campaigns.
Click on the +CAMPAIGN button, then click Video. Create a campaign name, then choose the campaign subtype. After that, in “Video ad formats,” select In-stream or video discovery ads. (To learn more about the difference between them, read this article.)
Enter your budget, networks, locations, customer languages and devices. Don’t forget to save!
Wrap Up on How to Put Ads on YouTube
It takes three steps to answer how to put your ads on YouTube. Upload to YouTube, create/link to AdWords and create a video campaign in AdWords. If you have any questions about optimizing your YouTube channel or TrueView ad, let me know.