How we helped Robins Financial Credit Union align the creative direction for their broadcast campaign with their member focused mission.
Robins Financial Credit Union is a member-owned, not-for-profit financial cooperative serving lower and middle Georgia. They are member focused, community proud, and their vision is to enhance the financial well-being of their members and community. After years of scripting and casting actors for their broadcast spots, Funnelbox helped the team at Robins Financial make a creative pivot — featuring real members, with real stories. The result was a more connected and authentic tone that resonated deeply with the Robins Financial community.