Knowledge Box

Pinterest Video – Learn About Pinterest Promoted Video

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pinterest promoted video pinterest video

Billed as the “world’s greatest catalog of ideas,” Pinterest is a great tool for consumers. To that end, Pinterest video in general and Pinterest Promoted Video in particular are great ways to reach customers. Why? More than 150 million visitors discovering pinned content every month. Pinterest Promoted Video is exactly what it sounds like – … Continued

Influencer Marketing and Social Proof with Video

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influencer marketing

Social proof by way of influencer marketing is a great way to boost your product, brand or image. There’s a lot to unpack in that sentence, so let’s start at the beginning. Social proof is where people imitate other people’s actions. (A famous marketing example of social proof is when Nestle worked to make drinking … Continued

YouTube Video Agency – Making Content Work Across Platforms

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YouTube video agency - learn more about Funnelbox's social video services

Over the past several years, Funnelbox has shifted from focusing solely on video production to providing a holistic agency solution. We hate to see good video go unwatched. We now focus on how to market video. We still produce amazing videos for our clients. However, social video is here to stay. In fact, some of … Continued

Your Friendly YouTube Advertiser and Other Thoughts

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youtube advertiser friendly

Sometimes I check out how people found funnelbox.com. One term that caught my eye was “YouTube advertiser friendly.” Plenty of opportunities exist in the advertising world to leverage the power of YouTube. Why, then, would someone come to us looking for a friendly YouTube advertiser? I thought it over. Then, I realized what makes Funnelbox … Continued

Advertise Your YouTube Channel With Paid Media Spending

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advertise your youtube channel with paid media spending

One way to advertise your YouTube channel is through paid media spending. Overall, paid media spending is great to increase brand awareness. Once you link your YouTube channel and your AdWords account (which I covered in this insight), you’re well on your way to advertising your YouTube channel. In order to get started with how … Continued

Starting a Business YouTube Channel – Have a Plan

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business youtube channel

Fewer than nine percent of US small businesses are on YouTube. When starting a business YouTube channel, have a plan in mind. Yes, YouTube is an amazing tool. But, as anyone reading this who might own miscellaneous kitchen gadgets and garage full of random power saws might know, the best tools have a purpose and … Continued

Three Ways to Tell People About Your YouTube Channel

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tell people about your youtube channel

Starting a YouTube channel is a great way to showcase your brand and story. Once you have your channel set up, what’s next? I’m going to share three ways you can tell people about your YouTube channel. TrueView Advertising TrueView advertising can help you reach your audience. If you already have some insights from Google … Continued

Ads on YouTube – Three Things to Keep in Mind

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ads on YouTube

On-demand video streaming is here to stay. Whether people watch on a paid or free service, commercials remain part of the viewing experience. More video platforms are offering ad-free upgrades. For example, YouTube Red is a a monthly fee-based upgrade where users can download and consume content without ads on YouTube. What does this mean … Continued

Super Bowl Ads on YouTube – Three Takeaways

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super bowl ads

In case you’re still in shock over the big game, let’s change the topic to what we all really wanted to see – the ads. Yep. You know Super Bowl ads are like the Oscars. It’s the red carpet of the advertising world. I watched the Super Bowl ads to see the trends and how … Continued

How to Set Up Video Ads on Facebook – A Step-by-Step Guide

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how to set up video ads on facebook

If the active audience on Facebook were a country, it would be the largest. Yep, bigger than India, China or the US. That’s why it’s a great platform to reach people. Which is why I want to ask you, have you ever wondered how to set up video ads on Facebook? I’ve got a step-by-step … Continued

How to Put Ads on YouTube in Three Steps

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how to put ads on youtube

Perhaps you’ve wondered how to put ads on YouTube. If you have a video ready to be uploaded, then it takes only a few steps. If you need to make the video, check out my article on the Pros and Cons of DIY Production. Step 1: Upload Your Video to YouTube In order to have … Continued

Native Ads Using Video: Maximizing Digital Content

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native ads using video

When it comes to digital ads, you have to go beyond the banner. In order to reach people at the RIGHT MOMENT, native ads using video are a great way to go. WHAT ARE NATIVE ADS? Much like the iconic scene in Return of the Jedi where Han tells Chewie to keep his distance without … Continued

2017 Video Trends – Think More Video, More Mobile, More Moments

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2017 video trends

The key word when thinking about 2017 video trends is more. More social media sites will use video. More people will watch video. More data bandwidth will be dedicated to transmitting video. Video is popular because it is more than static words on a page. It compels attention in a way that a still image … Continued

Effective Facebook Video Best Practices for 2017

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effective facebook video best practices for 2017

As we all prepare our marketing strategies for the coming year, it’s important to keep in mind that effective Facebook video best practices are an important part of the marketing mix. Mark Zuckerberg has REPEATEDLY STATED he wants to make Facebook video first. What does this mean? For as cool, connected and crucial as Facebook is, … Continued

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