There is no simple video marketing formula that works for every business and no sure-fire combination of video types. That said, if there were, it would contain videos from these 5 categories.
FUNNELBOX VIDEO INSIGHTS
Elements of production can impact the message communicated and how your audience perceives your brand.
Using video in the loyalty phase can increase the lifetime value of your customer and improve customer service.
In the purchase phase of the sales funnel, a potential buyer is at the tipping point. Specific video types work well in giving them a little nudge over to purchase.
Starting with strategy is key in creating effective video. This episode of Funneltalks discusses critical elements in developing a video marketing strategy.
Proactive communication prevents time wasted on unqualified leads and candidates.
Video might just become your best salesperson. At the very least, it can give your current sales team the assist they need.
Effective communicators understand how information is received and they optimize their message for the intended recipient using a method first realized in 1967.
Consideration is the third post in a 5-part series that will make you a front-runner in the purchase funnel game, making sure you are using the right types of videos at the right time.
Part 2 of a 5-part post series will make you a front runner in the purchase funnel game, making sure you are using the right types of videos at the right time.
This is the first of a 5-part post series will make you a front runner in the purchase funnel game, making sure you are using the right types of videos at the right time.
You know it’s time to start using video as a marketing tool but determining a budget can be tricky. Answering these questions will help guide the process.
A timeline of tee history of online video.
4 tips to get you started in optimizing online video for multiple devices and keeping up with Google’s mobile-friendliness algorithmic update.
Well-executed video will yield return on investments but it is not without challenges. Keep reading to discover the top video challenges and tips on how to avoid them.
We’ve all heard “content is king”. If that’s true, then video is most definitely content’s royal baby. Find out why video reigns supreme and how to ensure a vast following of loyal subjects.
A social media strategy without video inclusion isn’t going to get very far. This article takes a look at the top social platforms and offers suggestions for content improvement.
The Kipling Method is an interrogative problem-solving technique often used for research. When combined with video marketing, success is imminent.
5 elements of video marketing that lead to goal conversion.
Understanding how an audience translates messages is critical in making powerful human connections through video.
A media shift has taken place and if you haven’t optimized for mobile, it’s time to start.
This article looks at the top branded viral videos and determines what qualities they have in common.
In a highly-digital world, word-of-mouth can make or break a brand. Smart business people are developing video marketing strategies that turn viewers into brand champions. Here’s how.
A case study on Windcatcher Valve demonstrating results that can be attained through video marketing.
Video metrics can be overwhelming so it’s critical to pinpoint the results you want and focus on related analytics. We examine the top video marketing goals and their associated metrics.
A huge part of any organization is determining what is important to the company and its members. Over the past few months Funnelbox has focused on establishing our core values. These are rules we live by and hope that our clients and future team members value as well.
Video has the power to incite sales conversions. Just as with any marketing tactic, though, not all video is created equal and every deployment won’t deliver results.
The myriad of video uses to bolster HR may seem overwhelming, so we have broken it down into two simple categories.
Bad SEO. What do you have to do to ensure your video is a viewless, unshared wonder? Make sure it’s extremely difficult to find by following these five tips.
5 Tips for a successful video content strategy
Top blogs for video SEO. Video SEO tips.
Content Strategy is an important step in delivering quality content that grabs your target audience’s attention. This guide provides easily employable tips to get you started.
BuzzFeed’s video content satiates users’ short-attention spans and their craving for easily-digestible, highly sharable content.
“When I started counting my blessings, my whole life turned around.”
YouTube is the breeding ground for new celebrities, and the most influential YouTubers have learned to co-op brands to bring in additional revenue streams via their popular channels.
A media shift has taken place and if you haven’t optimized for mobile, it’s time to start.
If you want to learn how to use Instagram video to increase your brand’s exposure and reach audiences beyond your comfortable niche, read on…
An effective video content strategy includes repurposing video content. Read on if you want to know how to successfully repurpose your video content.
Online videos can be categorized into three categories: “Hero Videos”, “Hug Videos”, and “Hygiene Videos.” Let’s take a look at those terms, what they mean and how they can help you communicate.
Face it, you probably won’t go viral with your video content. But you can drive traffic, and that’s what really matters.
Portland Design Week has our creative juices pretty psyched! Take a look at the some the awesome events where you’ll be able to find us lurking around.
A chat with Charles Voloshin, Wacom Marketing Manager and Robb Crocker, Funnelbox CEO.
How Orabrush used a video series to teach their audience about bad breath, build a loyal audience, and ultimately sell millions of products.
Take a look at the Funnelbox video production timeline and process. We share this with our Clients so that they know what to expect from working with us every step of the way.
Self-production video – when you’re producing your video by yourself in a small broom closet with a stack of books as a tripod, believe me when I say, all filmmakers have been there.
“Weird Al’s” Mandatory Fun was released on July 15, 2014 and has since made it to #1 on Billboard U.S. charts – the first comedy album to do so since 1963.
Too often, business think they need a “viral video” to propel their company to super-stardom. Videos like Dollar Shave Club and Orabrush launched two obscure companies in to the stratosphere.
We were lucky enough to be in Brazil shooting stock footage for Uberstock as the country prepared for the World Cup. The Brazilian locals were kind and gracious to us, naturally, we became captivated
There are a lot of people out there starting to search for the best 4k tv experience, so I thought my recent quest for ultra hdtv content may be helpful to others considering making the move.
There are 503.8M searches for World Cup terms. With such a high search volume, Google created a fascinating landing page dedicated to World Cup search trends, so we decided to take a deep dive…
As Austin Shoe Hospital grew, they were faced with two key challenges that video helped them overcome. Take a look.
When the Portland Trail Blazers made it to the NBA playoffs, we went nuts. The whole town went nuts. Here at Funnelbox, we couldn’t help but see it as an opportunity to join the conversation.
With the onset of the omnichannel explosion, video marketing needs are growing and brands need to have the resources and strategy in place.
Video is an essential tool in promoting your brand in this video-crazed era but choosing between DIY and turning to a professional isn’t always an easy decision.
The Dollar Shave Club video case study dissects the endlessly witty, award winning, low cost video that helped to put this men’s razor company on the map.
It’s no secret that we love video. We love thinking about it, watching it, making it, sharing it, and even looking at the video stats….Here’s a look at the top video statistics you need to know.
Brands are turning to video content strategies to not only help tell stories, but also to drive conversion rates, build loyalty and meet consumers across the omnichannel purchase funnel.
A Letter from Founder Robb Crocker
A food fight of epic proportions.
Happy Independence Day from Funnelbox!
Flixio is pleased to announce the signing of a multi-year partnership with Giraffas USA.
Two of Ten Core Values
Give Thanks 2012! A Funnelbox original.
Review of documentary, Beauty is Embarrassing.
Unless you’ve been living in a hole in the ground, you’ve probably heard the name Peter Jackson at some point in the last decade.
For the third year in a row, Funnelbox and its subsidiaries have been recognized by the Portland Business Journal as one of the Fastest Growing Private 100 companies in Oregon and SW Washington.
If you’re a video production professional in the state of Oregon, you’ve probably already picked up your OMPA SourceOregon Directory for 2012.
If you’re not in the video production industry, this blog may not be for you. That’s okay.