Knowledge Box

Biggest Problems Producers Face: How to Conquer Them

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biggest problems producers face

Instead of focusing on strategy this week, I want to talk about some of the biggest problems producers face and how to conquer them. It’s a bit of a nod to how things got started here at Funnelbox. While these examples aren’t meant to be exhaustive, they are a good place to start when creating … Continued

Pinterest Promoted Video – Four Things Brands Need to Know

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pinterest promoted video

A couple of weeks ago, I talked about Pinterest Promoted Video. There are a lot of great ways to connect to your customers via Pinterest Promoted Video. I’m going to share four things you need to keep in mind so your content stands out. Make sure your content inspires, tells a story, focuses on quality … Continued

How to Optimize YouTube Videos for SEO

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how to optimize youtube videos for seo

Because search engines can’t watch and understand videos (at least, not yet), it’s important to learn how to optimize YouTube videos for SEO. With a clear video optimization strategy, the algorithms that find and rank videos will better identify your content as relevant. To that end, I’m going to talk about three things you can … Continued

Natural Language Search and Video Strategy

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Natural Language Search

Does it often feel like you can’t find what you’re looking for when you search online? You add word after word in frustration, trying to explain what you were looking for. You’re still using an algorithm to talk to a computer to find things on other computers. The computers don’t know the difference between an … Continued

Pinterest Video – Learn About Pinterest Promoted Video

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pinterest promoted video pinterest video

Billed as the “world’s greatest catalog of ideas,” Pinterest is a great tool for consumers. To that end, Pinterest video in general and Pinterest Promoted Video in particular are great ways to reach customers. Why? More than 150 million visitors discovering pinned content every month. Pinterest Promoted Video is exactly what it sounds like – … Continued

Influencer Marketing and Social Proof with Video

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influencer marketing

Social proof by way of influencer marketing is a great way to boost your product, brand or image. There’s a lot to unpack in that sentence, so let’s start at the beginning. Social proof is where people imitate other people’s actions. (A famous marketing example of social proof is when Nestle worked to make drinking … Continued

YouTube Video Agency – Making Content Work Across Platforms

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YouTube video agency - learn more about Funnelbox's social video services

Over the past several years, Funnelbox has shifted from focusing solely on video production to providing a holistic agency solution. We hate to see good video go unwatched. We now focus on how to market video. We still produce amazing videos for our clients. However, social video is here to stay. In fact, some of … Continued

Your Friendly YouTube Advertiser and Other Thoughts

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youtube advertiser friendly

Sometimes I check out how people found funnelbox.com. One term that caught my eye was “YouTube advertiser friendly.” Plenty of opportunities exist in the advertising world to leverage the power of YouTube. Why, then, would someone come to us looking for a friendly YouTube advertiser? I thought it over. Then, I realized what makes Funnelbox … Continued

Advertise Your YouTube Channel With Paid Media Spending

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advertise your youtube channel with paid media spending

One way to advertise your YouTube channel is through paid media spending. Overall, paid media spending is great to increase brand awareness. Once you link your YouTube channel and your AdWords account (which I covered in this insight), you’re well on your way to advertising your YouTube channel. In order to get started with how … Continued

Starting a Business YouTube Channel – Have a Plan

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business youtube channel

Fewer than nine percent of US small businesses are on YouTube. When starting a business YouTube channel, have a plan in mind. Yes, YouTube is an amazing tool. But, as anyone reading this who might own miscellaneous kitchen gadgets and garage full of random power saws might know, the best tools have a purpose and … Continued

Three Ways to Tell People About Your YouTube Channel

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tell people about your youtube channel

Starting a YouTube channel is a great way to showcase your brand and story. Once you have your channel set up, what’s next? I’m going to share three ways you can tell people about your YouTube channel. TrueView Advertising TrueView advertising can help you reach your audience. If you already have some insights from Google … Continued

Ads on YouTube – Three Things to Keep in Mind

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ads on YouTube

On-demand video streaming is here to stay. Whether people watch on a paid or free service, commercials remain part of the viewing experience. More video platforms are offering ad-free upgrades. For example, YouTube Red is a a monthly fee-based upgrade where users can download and consume content without ads on YouTube. What does this mean … Continued

Super Bowl Ads on YouTube – Three Takeaways

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super bowl ads

In case you’re still in shock over the big game, let’s change the topic to what we all really wanted to see – the ads. Yep. You know Super Bowl ads are like the Oscars. It’s the red carpet of the advertising world. I watched the Super Bowl ads to see the trends and how … Continued

How to Set Up Video Ads on Facebook – A Step-by-Step Guide

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how to set up video ads on facebook

If the active audience on Facebook were a country, it would be the largest. Yep, bigger than India, China or the US. That’s why it’s a great platform to reach people. Which is why I want to ask you, have you ever wondered how to set up video ads on Facebook? I’ve got a step-by-step … Continued

Video Insights