Knowledge Box

YouTube Music Licensing – Make Sure Your Audio is Covered

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YouTube music

Music – that one element of video we often don’t think about right away. But, when you think of YouTube, you often think of music. It’s the site where music videos went after networks became more and more about reality television and less and less about videos. But YouTube music isn’t just about the artists … Continued

Two Ingredients for YouTube Engagement

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YouTube engagement

YouTube engagement is one of the key factors to showing up higher in organic search results. The two main ingredients behind what YouTube considers engagement are eyeballs and interactions. Eyeballs? When I say eyeballs, I mean watch time. The longer viewers are on your channel, the higher your video will rank. YouTube also rewards videos … Continued

YouTube Fair Use – What You Need to Know

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YouTube fair use

YouTube fair use is a hot topic. Although the beauty of sharing video is being able to show the viewer exactly what you’re talking about, you also have to be careful not to engage in copyright infringement. If those last two words make you want to pour a stiff drink and call a lawyer friend, … Continued

Why YouTube Quality Matters With Video

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YouTube quality

Nothing gets under your skin more than seeing some 30-second, grainy, shaky video getting millions of views. You might be ready to throw your hands up in the air and set up a 24-hour surveillance system to capture the antics of your kids and pets. Let me assure you that the expectations are different between … Continued

What Changed With TrueView Ads Update?

knowledge box category: Hubspot
TrueView ads update

About a month ago, I posted about TrueView ads – what they are and the two types. Well, last week Google changed things up a bit. The TrueView ads update isn’t scary – in fact, there’s one tiny difference, which I’ll get to shortly. TrueView ads are video advertisements that you only pay for when … Continued

Three Ways to Make YouTube History

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YouTube history

If you have video content, it’s hard not to think about how to make YouTube history. We all want to catch lightning in a bottle and have our work go viral. I’ve talked about this before here and here. As much as I’d love to have the secret behind why one videos explodes across the … Continued

Why Can’t My Customers Find Me? – YouTube Discoverability

knowledge box category: Hubspot
YouTube discoverability

Imagine searching for your company or product on YouTube and not ranking first. You ask, “Why can’t my customers find me???” Two words: YouTube discoverability. What? YouTube discoverability means how your video is optimized to be found by YouTube’s search engine. (Remember, YouTube is the world’s second-largest search engine!) When you search YouTube to see … Continued

TrueView Ads Unlock the Power of Google

knowledge box category: Hubspot
TrueView ads

In the past, I have talked about how YouTube helps deliver profitable results. One way to do that with video is using TrueView ads. WHAT ARE TRUEVIEW ADS? TrueView ads are video advertisements broadcast through YouTube, other partner video sites and mobile apps. There are two types: in-stream video ads and in-display video ads. IN-STREAM IN-STREAM TrueView ads are … Continued

YouTube Live – Streaming Video, Building Client Relations

knowledge box category: Hubspot
YouTube live

What is YouTube Live? YouTube Live is a real-time streaming service from the world’s largest video platform. Introduced in 2008 before its official launch in 2011, YouTube Live allows anyone who is verified and in good standing (more on that below) to stream a video on their channel. Businesses can take advantage of the built-in … Continued

YouTube Channel Art Best Practices

knowledge box category: Hubspot Video Marketing
YouTube channel art

Last week, we talked about why it’s important to have a YouTube banner and how to prepare your artwork. This week, we’ll talk about YouTube channel art best practices. It’s not enough to put any old picture up (although we do recommend you have something other than the YouTube default you see below). Make it … Continued

YouTube Video Marketing 101 – TrueView Ads

knowledge box category: Hubspot
YouTube video marketing youtube discoverability

YouTube video marketing. How does it all work? Ads on YouTube come in many forms. One of the most popular is the skippable TrueView ad format. These ads appear for five seconds before the viewer can opt-out of viewing the rest the video. Also known as pre-roll ads, these skippable video ads are a key … Continued

Unskippable Ads

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There are two forms of YouTube’s unskippable ads for desktop and mobile devices. The first kind of unskippable ad lasts 15 to 20 seconds. The second kind is called a long unskippable ad, which can last up to 30 seconds. They can appear at the beginning, middle or end of a video. Like broadcast commercial … Continued

What is a YouTube Audit?

knowledge box category: Hubspot

A YouTube audit is exactly as it sounds – an official inspection of your channel. A YouTube audit provides insight into how your channel is performing based on data and best practices. I offer two options: a free audit and a paid audit. What do you get with each one? I’m glad you asked. FREE YOUTUBE AUDIT … Continued

Video Marketing Advice for Better ROI

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video marketing advice

You’ve created a beautiful video and proudly placed it on your social media channels. Congrats! Wait, no one is watching it? No one is liking it? Not even your own mother? Oh dear. I’ve got some video marketing advice to help make your video go from “Oh” to “Oh yeah!” Next Click For each video … Continued

Three Companies Doing YouTube B2B Right

knowledge box category: Video Marketing
YouTube B2B

Today, I’m going to talk about three companies doing YouTube B2B right: Cisco, Oracle and SAP. Yep. B2B on YouTube. Business to business selling still needs to tell a story to motivate buying. It’s not any more or less magical than B2C selling. Every company that made it to this list made an important first … Continued

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