Knowledge Box

Why YouTube Quality Matters With Video

knowledge box category:
YouTube quality

Nothing gets under your skin more than seeing some 30-second, grainy, shaky video getting millions of views. You might be ready to throw your hands up in the air and set up a 24-hour surveillance system to capture the antics of your kids and pets. Let me assure you that the expectations are different between … Continued

What Changed With TrueView Ads Update?

knowledge box category: Hubspot
TrueView ads update

About a month ago, I posted about TrueView ads – what they are and the two types. Well, last week Google changed things up a bit. The TrueView ads update isn’t scary – in fact, there’s one tiny difference, which I’ll get to shortly. TrueView ads are video advertisements that you only pay for when … Continued

Three Ways to Make YouTube History

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YouTube history

If you have video content, it’s hard not to think about how to make YouTube history. We all want to catch lightning in a bottle and have our work go viral. I’ve talked about this before here and here. As much as I’d love to have the secret behind why one videos explodes across the … Continued

Why Can’t My Customers Find Me? – YouTube Discoverability

knowledge box category: Hubspot
YouTube discoverability

Imagine searching for your company or product on YouTube and not ranking first. You ask, “Why can’t my customers find me???” Two words: YouTube discoverability. What? YouTube discoverability means how your video is optimized to be found by YouTube’s search engine. (Remember, YouTube is the world’s second-largest search engine!) When you search YouTube to see … Continued

TrueView Ads Unlock the Power of Google

knowledge box category: Hubspot
TrueView ads

In the past, I have talked about how YouTube helps deliver profitable results. One way to do that with video is using TrueView ads. WHAT ARE TRUEVIEW ADS? TrueView ads are video advertisements broadcast through YouTube, other partner video sites and mobile apps. There are two types: in-stream video ads and in-display video ads. IN-STREAM IN-STREAM TrueView ads are … Continued

YouTube Live – Streaming Video, Building Client Relations

knowledge box category: Hubspot
YouTube live

What is YouTube Live? YouTube Live is a real-time streaming service from the world’s largest video platform. Introduced in 2008 before its official launch in 2011, YouTube Live allows anyone who is verified and in good standing (more on that below) to stream a video on their channel. Businesses can take advantage of the built-in … Continued

YouTube Channel Art Best Practices

knowledge box category: Hubspot Video Marketing
YouTube channel art

Last week, we talked about why it’s important to have a YouTube banner and how to prepare your artwork. This week, we’ll talk about YouTube channel art best practices. It’s not enough to put any old picture up (although we do recommend you have something other than the YouTube default you see below). Make it … Continued

YouTube Video Marketing 101 – TrueView Ads

knowledge box category: Hubspot
YouTube video marketing youtube discoverability

YouTube video marketing. How does it all work? Ads on YouTube come in many forms. One of the most popular is the skippable TrueView ad format. These ads appear for five seconds before the viewer can opt-out of viewing the rest the video. Also known as pre-roll ads, these skippable video ads are a key … Continued

Unskippable Ads

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There are two forms of YouTube’s unskippable ads for desktop and mobile devices. The first kind of unskippable ad lasts 15 to 20 seconds. The second kind is called a long unskippable ad, which can last up to 30 seconds. They can appear at the beginning, middle or end of a video. Like broadcast commercial … Continued

What is a YouTube Audit?

knowledge box category: Hubspot

A YouTube audit is exactly as it sounds – an official inspection of your channel. A YouTube audit provides insight into how your channel is performing based on data and best practices. I offer two options: a free audit and a paid audit. What do you get with each one? I’m glad you asked. FREE YOUTUBE AUDIT … Continued

Video Marketing Advice for Better ROI

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video marketing advice

You’ve created a beautiful video and proudly placed it on your social media channels. Congrats! Wait, no one is watching it? No one is liking it? Not even your own mother? Oh dear. I’ve got some video marketing advice to help make your video go from “Oh” to “Oh yeah!” Next Click For each video … Continued

Three Companies Doing YouTube B2B Right

knowledge box category: Video Marketing
YouTube B2B

Today, I’m going to talk about three companies doing YouTube B2B right: Cisco, Oracle and SAP. Yep. B2B on YouTube. Business to business selling still needs to tell a story to motivate buying. It’s not any more or less magical than B2C selling. Every company that made it to this list made an important first … Continued

Three YouTube Video Marketing Tips

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YouTube video marketing tips

Spring is the air. Portland is sunny. Then rainy. Then sunny. In any case, I’ve got three fresh YouTube video marketing tips. Since I’m not sure when that sun is going to disappear, I’m going to make this quick and get straight to the point.   1. Make every second count This is one of … Continued

One Year Later – Update on YouTube Cards

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YouTube cards

Introduced in March 2015, YouTube cards are slowly replacing annotations. Since writing about how YouTube cards help business growth a few months ago, there have been a few changes. No worries! There are now more subcategories. YouTube cards come in six categories: channel cards, donation cards, fan funding, link cards, poll cards, and video or playlist cards. … Continued

Direct Response Advertising For Lead Gen with YouTube

knowledge box category: Content Strategy
direct response advertising

YouTube’s interactive cards and TrueView ads can be used as a form of direct response advertising to generate leads. How? Interactive cards and TrueView ads can direct viewers to “Act now!” At first glance, you might think of YouTube as a place to share funny cat videos or heartwarming clips of dogs reuniting with their owners. … Continued

Video Insights