A YouTube playlist helps your overall channel organization. Playlists make your channel more inviting and user friendly. As I’ve covered BEFORE, playlists are an extension of your search engine optimization (SEO) strategy. YouTube playlists help your viewer sit back and relax. YouTube gives your channel more credit the longer someone stays on YouTube watching content. So, create relevant playlists filled with your content. This gives your videos a boost as people watch your content. The more people watch your content, the more your YouTube Authority increases. That creates win-win for everyone.
Without further ado, here are three key things not to forget when it comes to your YouTube playlists.
1. CREATE YOUR YOUTUBE PLAYLIST WITH KEYWORDS IN MIND
Let people know what your playlist is about. Whether it’s about your company or your products, it’s important to let folks know what they’re about to watch. It helps them decide what content to keep on viewing.
2. PUT YOUR VIDEOS INTO MULTIPLE PLAYLISTS, IF APPROPRIATE
If you have content that fits under multiple categories, don’t be shy about using multiple playlists. Now, this works best when you have regular content updates. The more videos you have on your channel, the more likely you are to have a few videos that work well in multiple playlists. On the other hand, if you have to ask if your video is in too many playlists, then the answer is probably yes.
3. MANUALLY UPDATE YOUR HOMEPAGE WITH NEW PLAYLISTS
When you’re just starting out on your channel, this isn’t as much of a concern. But, when you’ve got several playlists going, you have to remember to manually go into your YouTube creator academy account and manage your homepage playlists. Make sure the playlists featured on your YouTube channel homepage are the playlists you mean to feature. If you’re not sure, check out your channel homepage to make sure it looks exactly how you want it to.
There you have it – three keys to using YouTube playlists. Think of keywords, don’t be afraid of putting a video in multiple playlists, and manually update your homepage to reflect your preferred and featured playlists.