Commercial Videos Are Extremely Important
Commercial video production has become essential for any serious communication goal these days. It’s the teaser video, the attention getter, that vehicle for building instant affinity with viewers in a way no other medium quite can. Whether slotted for broadcast television, pre-rolls on places like YouTube and Vimeo, or on streaming services like Hulu and Amazon Prime, the goal is the same–strike an emotional chord sufficient to move your next customer to action. Traditional broadcast television may be on the ropes, but the commercial is far from dead…it’s simply found several new homes.
Funnelbox has been producing in the commercial video production space since Les Schwab was giving away meat with their tires, and the idea of pausing your TV meant you stopped watching for a few days. Since then, we’ve created 1,000’s of videos, deepening our understanding of the medium, the ways in which each platform demands a bit more and different attention to creative and technical details for maximum effect, and how to best fit our clients’ communication goals into the most meaningful and effective commercial productions.
We also appreciate, and respect the art of commercial production. Practicing it evokes a sense of responsibility, and even a healthy touch of fear for the gravity of our craft. There’s never been a more dynamic way to tell stories than with film/video production, so rendering stories down to a mere 60, 30, or even 6 seconds means more and more careful attention to each frame–each idea that takes shape–each portrayal of human nature and how we relate to one another. And attention to who “we” even are–how inclusive or exclusive that vision is–and to what end. We want to be a part of telling stories that serve the greater good. Stories that Move people toward an action that improves us. As a purpose-led organization, It’s important to us to work with brands, products, and services that make a difference. It’s what inspires us to fully leverage our craft in teasing out the most intimate, nuanced, and vital aspects of why someone should take heart in their connection to a product or brand. That’s what commercial production can be at its best. And it’s what we aspire to with every commercial production, no matter the budget or scope.
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