Last week, we talked about why it’s important to have a YouTube banner and how to prepare your artwork. This week, we’ll talk about YouTube channel art best practices. It’s not enough to put any old picture up (although we do recommend you have something other than the YouTube default you see below).
Make it Pretty
As you can see, the default channel art is pretty blah. Even YouTube is telling you to add some channel art. Customers need to recognize your company and brand. Your YouTube channel art needs to pop and align with your messaging as much as your logo and print campaigns do.
Take a look this example:
The image catches your eye. It has a value proposition. There also is a link to the individual website. What the company offers is clearly shown. Compare that to the default option … grey boxes.
Make it Relevant
Make sure the image you use relates to what you do. Or, at least have a tagline that tells visitors to your channel page what you do. Now, we’ve cut out the logo and website of this channel … but take a look.
It’s a gorgeous picture. Who wouldn’t love it? But … but … without the company name or logo, what do you think this company is selling? Vacations? Music videos? Long walks on the beach?
You don’t know. Without the company name, logo or website (and without any taglines or slogans), you couldn’t begin to guess what this YouTube channel art is trying to sell.
The lesson is to let the channel art do the heavy lifting. Ideally, your channel will have content that is uploaded on a regular schedule. When you have this type of schedule, your channel art should reflect this and encourage viewers to subscribe. However, if your channel is not ready for regular updates, then the channel art should have some value proposition.
Make YouTube Channel Art Work for You
We can’t say this often enough – you have to have a call to action. Think of your viewer’s next click. Where are they going? What are they doing? Take Cisco System’s channel art:
The new tagline (updated since our article a few weeks ago) “There’s Never Been a Better Time to do something amazing” is clear. It’s simple. Motivational. The link to the website says, “Contact us.” It’s an amazing package deal.
However, the image itself doesn’t tell us much. In fact, I’m partial to the image they had a few months ago, as you can see below.
Ready to talk about your YouTube channel art or how your digital marketing strategy can be enhanced by our team? Contact us!
We’ll look at your channel art and CTAs and give our honest assessment.