TESTIMONIAL

New Seasons and Funnelbox make a beautiful pairing

As the world’s first Certified B Corp grocer, New Season Market's mission is to honor local farmers, ranchers, and makers, and help them, our community, and the environment prosper. Senior Director of Marketing Greg Broadwater describes his experience working with us, a fellow B Corp, on the their holiday spot.

There was such care and meticulous planning that went into this that I didn’t feel we needed to sit and hover. Like, let the team create, and that’s the trust that is there in that partnership.

-Greg Broadwater, Senior Director of Marketing at New Seasons

Transcript

Greg

We really wanted to capture the essence of sharing great connection over food.

I’m Greg Broadwater. I’m the Senior Director of Marketing for New Seasons Market. We partnered with Funnelbox to bring our spot to life and help us from creative development through final execution.

When I saw that Funnelbox was a. local Portland and b., B Corp Certified as are we, it was a really beautiful pairing. I mean, it’s like the perfect blue cheese and chardonnay.

We wanted some action moments of cooking. That’s what excites me. There’s these visceral moments of olive oil heating up and garlic sizzling in a pan and the mushrooms that are gonna hit and Francisco and Dawn were phenomenal partners.
There was such care and meticulous planning that went into this that I didn’t feel we needed to sit and hover. Like, let the team create, and that’s the trust that is there in that partnership.

When more b corp companies can come together collectively, I think is a really powerful thing. These are the things that really make up this beautiful tapestry of business in Portland and ladder up to something that is so much bigger than all of us.