Mark Zuckerberg has reiterated he will make Facebook a VIDEO-FIRST PLATFORM. An effective Facebook video is critical to your social video marketing plan. What makes for an effective Facebook video? I have three ideas to get you started off right in the video-first digital world. I’m only going to talk about the video itself right now. I firmly believe you have to envision the goal before you roll.
1. HAVE AN EYE-CATCHING THUMBNAIL
As you start to film, think about what the frames might look like on small screens. You want to give viewers a reason to watch your content. Give them a compelling reason to stop scrolling. Younger viewers aren’t going to go back. You have precious few seconds to stop. The image and first few seconds are critical.
2. CREATE A MESSAGE THAT DOESN’T NEED SOUND RIGHT AWAY
After the compelling thumbnail, an effective Facebook video needs a message or story that doesn’t necessarily require sound to understand. What? The default option (for now) is video without audio. In order to get your viewer to open, rewind or share your video, then you need to make sure the first critical seconds have a story or visual interest that is intriguing.
3. USE THE TITLE TO YOUR ADVANTAGE
There are only 90 characters, so you have to think about what you’re going to say to your audience. Is there something to wait and see? What do they need to check out? Think of that title as an additional call to action. Don’t forget to craft those 90 characters as carefully as any marketing campaign. It’s acceptable to use common acronyms (BTS for behind-the-scenes, for example).
WRAP UP ON EFFECTIVE FACEBOOK VIDEO
When you’re crafting your effective Facebook video, first, think about how to get eye-catching frames that will make interesting thumbnails. Then, think about the visual language of your ad so that it doesn’t rely on sound or music to create a connection. Lastly, craft your title so that it helps give the reason for the viewer to slow their scroll.
Ready to talk video strategy? We’re HERE TO LISTEN.